JP Outfitters ^{Filed Terms, Nasdaq: JPO}

We are a proprietary branded apparel, footwear, and accessory company that designs, sources, markets, and distributes products bearing the trademarks of The J. Peterman Company and The Territory Ahead lifestyle brands. Versus applying the “fast-fashion” approach of many in the apparel industry, our business strategy is to develop and market compelling lifestyle brands and curated timeless products that evoke a strong emotional response from our target consumers, which we believe translates into greater customer loyalty and provides permission for higher price points. We operate a Direct to Consumer (DTC) model in which we distribute our products directly to our customers via print catalogs (our main marketing tool), web, supplemented with social media and regular email communication. We receive orders through our websites and via telephone through our customer service centers. We have built an integrated scalable operating infrastructure focused on flexible and cost-effective sale and distribution of our products. Within the platform, we have aggregated most aspects of our operations across our brands. Under our “shared-service” concept, the front end remains brand consistent, but the back end is uniform across the brands, thus ensuring newly acquired brands can be integrated into this platform seamlessly.