JP Outfitters, which sells clothing and accessories primarily through print catalogs, filed on Friday with the SEC to raise up to $17 million in an initial public offering.
JP Outfitters is a proprietary branded apparel, footwear, and accessory company that designs, sources, markets, and distributes products under The J. Peterman Company and The Territory Ahead lifestyle brands. The company operates a direct-to-consumer model, distributing its products directly to customers via print catalogs, its main marketing tool, as well as through the web, supplemented with social media and regular email communication. The company states that, with no physical locations, it requires lower inventory levels and capital expenditures compared to traditional brick-and-mortar retailers.
The Cincinnati, OH-based company was founded in 1987 and booked $26 million in sales for the 12 months ended December 31, 2022. It plans to list on the Nasdaq under the symbol JPO. JP Outfitters filed confidentially on December 6, 2022. Aegis Capital Corp. is the sole bookrunner on the deal. No pricing terms were disclosed.
