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Blue Buffalo Pet Products Priced, Nasdaq: BUFF

Largest maker of all natural dog and cat food in the US and Canada.

Industry: Consumer Staples

First Day Return: +36.0%

Industry: Consumer Staples

We are the fastest growing major pet food company in the United States, selling dog and cat food made with whole meats, fruits and vegetables, and other high-quality, natural ingredients. BLUE is a billion dollar brand and is the #1 brand in the Wholesome Natural market segment. We develop, produce, market and sell pet food under our five product lines: BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet lines. Each of our major product lines of pet food include different product types for dogs and cats, such as dry food, wet food and treats. We also produce and sell cat litter under the BLUE Naturally Fresh line. While we have only one reporting segment, for purposes of discussing our net sales we categorize our products as Dry Foods or Wet Foods, Treats and Other Products. Dry Foods contributed approximately 81% of our net sales for both of 2015 and 2014 and 82% for 2013, with the remaining 19% and 18%, respectively, for each of those periods attributable to Wet Foods, Treats and Other Products.
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IPO Data
IPO File Date 06/10/2015
Offer Price $20.00
Price Range $16.00 - $18.00
Offer Shares (mm) 33.8
Deal Size ($mm) $677
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
IPO Data
IPO Date 07/21/2015
Offer Price IPO Intelligence Only
Price Range IPO Intelligence Only
Offer Shares (mm) IPO Intelligence Only
Deal Size ($mm) $677
Lock-Up Date IPO Intelligence Only
Street Research IPO Intelligence Only
Underwriters
IPO Intelligence Only
Company Data
Headquarters Wilton, CT, United States
Founded 2002
Employees at IPO 1,700
Website www.bluebuffalo.com

Blue Buffalo Pet Products (BUFF) Performance