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The IPO market's ESG craze set to continue with socks and Greek yogurt

March 2, 2022

Sock maker Bombas is the latest company preparing to ride the ESG investing wave, with the certified B Corp reportedly considering an IPO as soon as this year. It would join Greek yogurt brand Chobani (CHO) in the IPO pipeline, which filed last November as a public benefit corporation (PBC) to raise an estimated $1.5 billion.

To date, the IPO market has led the way in bringing PBCs and B Corps to market: Since 2017, 14 PBCs and B Corps have gone public via IPO, direct listing, or SPAC merger, compared to just three public market conversions, all of which were completed last year. While the PBC and B Corp designations are an imperfect test of a company’s ESG bona fides, they currently serve as one of the market’s best measurable metrics.

2021’s crop of PBC and B Corp listings had once outperformed other IPOs, but currently average a -50% return, well below the broader 2021 average of -28% from IPO. Some shareholders are willing to accept lower returns to promote positive social impact, while others...

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