e.l.f. Beauty, which sells branded cosmetics for the eyes, lips and face at a low price point, filed on Friday with the SEC to raise up to $100 million in an initial public offering.
The Oakland, CA-based company was founded in 2004 and booked $213 million in sales for the 12 months ended June 30, 2016. It plans to list on the NYSE under the symbol ELF. e.l.f. Beauty filed confidentially on April 29, 2016. J.P. Morgan, Morgan Stanley, Piper Jaffray and Wells Fargo Securities are the joint bookrunners on the deal. No pricing terms were disclosed.
