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e.l.f. Beauty Priced, NYSE: ELF

Sells trendy, low-cost cosmetics for the eyes, lips and face online and in mass retail.

Industry: Consumer Staples

First Day Return: +55.9%

Industry: Consumer Staples

We are one of the fastest growing, most innovative cosmetics companies in the United States. Driven by our mission to make luxurious beauty accessible for all women to play beautifully, we have challenged the traditional belief that quality cosmetics are only available at high prices in select channels. e.l.f. offers high-quality, prestige-inspired beauty products for eyes, lips and face at extraordinary value, with the majority of our items retailing for $6 or less. Our price points encourage trial and experimentation, while our commitment to quality and a differentiated consumer engagement model engender loyalty among a passionate and vocal group of consumers. We have built an authentic brand and a company with strong growth, margins and cash flow from operations.
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e.l.f. Beauty (ELF) Performance