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Xcel Brands Priced, Nasdaq: XELB

Licenses a portfolio of acquired apparel brands.

Industry: Communication Services

First Day Return: -1.7%

Industry: Communication Services

We are a brand development and media company engaged in the design, licensing, marketing and direct to consumer sale of branded apparel, footwear, accessories, jewelry and home goods, and the acquisition of additional high profile consumer lifestyle brands. Presently, our brand portfolio consists of the Isaac Mizrahi and Judith Ripka brands, as well as two recently acquired brands, H by Halston and H Halston. We also manage and design the Liz Claiborne New York brand which is sold exclusively through QVC, a leading direct-response television and ecommerce retailer. Our in-house designers and marketing executives work with our licensees to help design, promote and elevate each brand within their respective distribution channels. We market and promote our brands by employing a highly-differentiated omni-channel sales strategy, which includes promotion through direct-response television, internet and traditional brick-and-mortar retail distribution channels, delivering a unique brand experience that fosters increased consumer engagement.
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Xcel Brands (XELB) Performance