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The RealReal Priced, Nasdaq: REAL

Authenticated online luxury consignment store.

Industry: Technology

First Day Return: +44.5%

Industry: Technology

We are the world’s largest online marketplace for authenticated, consigned luxury goods. We are revolutionizing luxury resale by providing an end-to-end service that unlocks supply from consignors and creates a trusted, curated online marketplace for buyers globally. Over the past eight years, we have cultivated a loyal and engaged consignor and buyer base through continuous investment in our technology platform, logistics infrastructure and people. We aggregate and curate unique, pre-owned luxury supply that is exclusive to The RealReal across multiple categories, including women’s, men’s, kids’, jewelry and watches, and home and art. We have built a vibrant online marketplace that we believe expands the overall luxury market, promotes the recirculation of luxury goods and contributes to a more sustainable world. In 2018, our overall take rate on consigned goods was 35.5%. Additionally, we earn revenue from shipping fees and from our subscription program, which offers buyers early access to the items we sell in exchange for a monthly fee. When we accept returns from buyers after we have already remitted sale proceeds to the consignor, we take ownership of goods and retain 100% of the proceeds when the goods subsequently resell through our online marketplace.
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IPO Data
IPO File Date 05/31/2019
Offer Price $20.00
Price Range $17.00 - $19.00
Offer Shares (mm) 15.0
Deal Size ($mm) $300
Lock-Up Date IPO Pro Only
Street Research IPO Pro Only
IPO Data
IPO Date 06/27/2019
Offer Price IPO Intelligence Only
Price Range IPO Intelligence Only
Offer Shares (mm) IPO Intelligence Only
Deal Size ($mm) $300
Lock-Up Date IPO Intelligence Only
Street Research IPO Intelligence Only
Underwriters
IPO Intelligence Only
Company Data
Headquarters San Francisco, CA, United States
Founded 2011
Employees at IPO 1,748
Website www.therealreal.com

The RealReal (REAL) Performance