NYIAX is a marketplace where advertising inventory, campaigns and audiences can easily be listed and sold through utilization of highly transparent and efficient financial technology. The NYIAX platform provides Media Buyers and Media Sellers a marketplace where advertising or audience campaigns are listed, bought, and sold; thereafter, the contract flows directly into the Hyperledger Fabric Blockchain for contract management, reconciliation, and automation purposes. NYIAX’s platform utilizes the Nasdaq financial framework (“NFF”). NYIAX employs smart contracts and blockchain technology as core ledger, which enables contract formation, compliance and reconciliation. NYIAX’s utilization of financial technology brings automation of many manual and outdated processes to the advertising industry. NYIAX aspires to change the methodology of how markets are developed within the advertising ecosystem. Our current advertising market mission is to connect buyers and sellers of media through trusted, secure, and efficient transactions. This technology platform is protected through a joint patent held by both NYIAX and Nasdaq Technology AB (“Nasdaq”), a wholly owned subsidiary of Nasdaq, Inc.. This patented technology creates current and future opportunities in media and advertising industries.