Cloudflare’s mission is to help build a better Internet. Today, the Internet is the lifeblood of business and the primary vehicle of commerce and communication for people around the world. While it was brilliantly architected to deliver fault tolerance and robust connectivity, it was not designed to deliver the security, millisecond performance, and reliability required for businesses today. For decades, a number of vendors have looked to address the core limitations and vulnerabilities of the Internet for businesses that operate online. While they created massive complexity, cost, technical debt, and a tangled web of dependencies for the organizations that deployed them, the approach generally worked and these on-premise “band-aid boxes” were able to alleviate some of the Internet’s fundamental security, performance, and reliability problems. In recent years, the technology industry has undergone a massive transition from on-premise hardware and software that customers buy, to services in the cloud that they rent. This transition has swept through the application, compute, and storage layers of enterprise computing architectures. The result is that a major architectural shift at the network layer is now underway. Cloudflare is leading this transition.