The Original BARK Co. (Northern Star Acq.) ^{Priced, NYSE: BARK}

While we may pursue an acquisition in any business industry or sector, we intend to focus our efforts identifying businesses primarily in the beauty, wellness, self-care, fashion, e-commerce, subscription and digital-media space. We intend to concentrate on companies founded with vision and run by smart, diverse teams who value diversity across the company in all aspects of decision-making. We intend to focus on companies who have powerful relationships with their customers, who understand how their consumer lives, what they need, and how to communicate with them effectively. We also intend to look for businesses who create, produce, own, distribute and/or market content, products and services or facilitate the sharing economy. These companies may serve both domestic and international audiences. Growth in these sectors has been driven by new technologies, the expansion of emerging markets, and new consumption habits lead by Millennials and “Gen Z” who value experiences as much as stuff, health over wealth and transparency in how something is produced. Our acquisition and value creation strategy will be to identify, acquire and, after our initial business combination, build a company in one of these sectors that complements the experience of our management team and can benefit from their operational expertise. Our business combination strategy will be to leverage our management team’s network of relationships, knowledge and experience in these sectors to locate and consummate an initial business combination.