Jeffs' Brands, which operates online consumer products goods stores, raised $15 million by offering 3.7 million units at $4.16, below the range of $5.20 to $7.20. The company offered 1.2 million more units than anticipated. Each unit contains one share and one warrant, exercisable at $4.04.
Because the company's market cap at pricing is below $50 million and the offering contained warrants, Jeffs' Brands will be excluded from Renaissance Capital's 2022 IPO stats.
Jeffs' Brands is an e-commerce consumer products goods company, operating primarily on the Amazon platform and serving primarily individual online consumers through Amazon's US and EU marketplaces. Jeffs' serves as the holding company for three other e-commerce companies that utilize the Fulfillment by Amazon model: Smart Repair Pro, Purex, and Top Rank.
Jeffs' Brands plans to list on the Nasdaq under the symbol JFBR. Aegis Capital Corp. acted as sole bookrunner on the deal.
