Phoenix New Media Limited, which operates an integrated platform enabling users to access news on the Internet and through mobile devices, filed on Thursday with the SEC to raise up to $200 million in an initial public offering. The Beijing-based company, which was founded in 2000 and booked $80 million in sales (39% advertising; 61% paid services) last year, plans to list on the NYSE under the symbol FENG. It is currently a subsidiary of Phoenix TV, a satellite TV network based in Hong Kong. Morgan Stanley, Deutsche Bank Securities and Macquarie Capital are the lead underwriters on the deal, for which pricing terms and timing were not disclosed.
