Responsys, which offers on-demand software that optimizes marketing campaigns across interactive channels, announced terms for its IPO on Monday. The San Bruno, CA-based company plans to raise $61 million by offering 6.6 million shares at a price range of $8.50 to $10.00. At the mid-point of the proposed range, Responsys will command a market value of $492 million. Responsys, which was founded in 1998 and booked $94 million in sales last year, plans to list on the NASDAQ under the symbol MKTG. Morgan Stanley and Credit Suisse are the lead underwriters on the deal, for which timing was not disclosed.
