Jeffs' Brands, which operates online consumer products goods stores, announced terms for its IPO on Thursday.
The Tel Aviv, Israel-based company plans to raise $16 million by offering 2.5 million units at a price range of $5.20 to $7.20. Each unit consists of of one share of common stock and two warrants, exercisable at the IPO price. At the midpoint of the proposed range, Jeffs' Brands would command a market value of $65 million.
Because the company plans to offer units with warrants attached, Jeffs' Brands will be excluded from Renaissance Capital's 2022 IPO stats.
Jeffs' Brands is an e-commerce consumer products goods company, operating primarily on the Amazon platform and serving primarily individual online consumers through Amazon's US and EU marketplaces. Jeffs' serves as the holding company for three other e-commerce companies that utilize the Fulfillment by Amazon model: Smart Repair Pro, Purex, and Top Rank.
Jeffs' Brands was founded in 2017 and booked $7 million in revenue for the 12 months ended December 31, 2021. It plans to list on the Nasdaq under the symbol JFBR. Aegis Capital Corp. is the sole bookrunner on the deal.
