Jeffs' Brands, which operates online consumer products goods stores, filed on Friday with the SEC to raise up to $18 million in an initial public offering.
Because the company plans to offer units with warrants attached, Jeffs' Brands will be excluded from Renaissance Capital's 2022 IPO stats.
Jeffs' Brands is an e-commerce consumer products goods company, operating primarily on the Amazon platform and serving primarily individual online consumers through Amazon's US and EU marketplaces. Jeffs' serves as the holding company for three other e-commerce companies that utilize the Fulfillment by Amazon model: Smart Repair Pro, Purex, and Top Rank.
The Tel Aviv, Israel-based company was founded in 2017 and plans to list on the Nasdaq under the symbol JFBR. Jeffs' Brands filed confidentially on October 1, 2021. Aegis Capital Corp. is the sole bookrunner on the deal. No pricing terms were disclosed.
