Braze, which provides a cross-channel customer engagement platform, raised $520 million by offering 8 million shares (16% secondary) at $65, above the range of $55 to $60.
Braze states that it is a leading comprehensive customer engagement platform that powers customer-centric interactions between consumers and brands. Using Braze's platform, brands ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. As of July 2021, the company had more than 1,000 customers globally. Its platform enabled interactions with 3.3 billion monthly active users via its customers' apps, websites, and other digital interfaces in July 2021, up from 2.3 billion in January 2020 and 1.6 billion in January 2019.
Braze plans to list on the Nasdaq under the symbol BRZE. Goldman Sachs, J.P. Morgan, Barclays, Piper Sandler, and William Blair acted as joint bookrunners on the deal.
