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E-Commerce China Dangdang raises proposed price range for upcoming IPO

December 7, 2010

E-Commerce China Dangdang, China's largest online book retailer and e-commerce platform, raised the proposed deal size for its upcoming IPO on Monday. The Beijing-based company now plans to raise $238 million by offering 17 million ADSs at a price range of $13-$15. The company had previously filed to offer its shares at a range of $11-$13. At the mid-point of the revised range, E-Commerce China Dangdang will raise 17% greater proceeds than previously anticipated. E-Commerce China Dangdang, which was founded in 1999 and booked $218 million in sales last year, plans to list on the NYSE under the symbol DANG. Credit Suisse and Morgan Stanley are the lead underwriters on the deal. It is expected to price this week.