Warby Parker's NYSE reference price has been set at $40 ahead of its direct listing on Wednesday.
At that price, Warby Parker would command a fully diluted market value of $4.8 billion.
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The company plans to list on the NYSE today under the symbol WRBY.
The NYSE reference price does not reflect an offering price, or the opening price for Warby Parker's shares. Instead, the opening public price will be determined by the designated market maker, using buy and sell orders collected by the NYSE from broker-dealers.
There are no underwriters on the deal; instead, the company's financial advisors included Goldman Sachs, Morgan Stanley, Allen & Company, Baird, Citi, Cowen, Evercore ISI, and Telsey Advisory Group.
