Noah Holdings Limited, which distributes wealth management products to high net worth individuals in China, filed on Wednesday with the SEC to raise up to $90 million in an initial public offering. The Shanghai-based company, which was founded in 2005 and booked $22 million in sales for the 12 months ended June 30, plans to list on the NYSE under the symbol NOAH. J.P. Morgan and BofA Merrill Lynch are the lead underwriters on the deal, for which pricing terms and timing were not disclosed.