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Handbag designer Vera Bradley sets IPO terms

October 4, 2010
VRA

Vera Bradley, which designs, produces and sells handbags and accessories for women, announced terms for its IPO on Monday. The Fort Wayne, IN-based company plans to raise $165 million by offering 11 million shares at a price range of $14-16. At the mid-point of the proposed range, Vera Bradley will command a market value of $608 million. Vera Bradley, which was founded in 1982 and booked $323 million in sales for the 12 months ended July 31, plans to list on the NASDAQ under the symbol VRA. Baird and Piper Jaffray are the lead underwriters on the deal, which is expected to price during the week of October 18.