Outbrain, which provides an online content marketing platform, filed on Tuesday with the SEC to raise up to $100 million.
Outbrain states that it pioneered the online content recommendation category. Today, its platform enables over 7,000 online properties, helping them engage their users and monetize their visits by gathering over 1 billion data events each minute. Its key media partners include Asahi Shimbun, CNN, Der Spiegel, Le Monde, MSN, and Sky News and Sky Sports. In 2020, Outbrain provided personalized content feeds and ads to approximately 1 billion monthly unique users, delivering on average over 10 billion recommendations per day, with over 20,000 advertisers using its platform.
The New York, NY-based company was founded in 2006 and booked $818 million in revenue for the 12 months ended March 31, 2021. It plans to list on the Nasdaq under the symbol OB. Outbrain filed confidentially on April 21, 2021. Citi, Jefferies, Barclays, and Evercore ISI are the joint bookrunners on the deal. No pricing terms were disclosed.
