Gambling.com Group, which provides digital marketing services to the online gambling industry, filed on Friday with the SEC to raise up to $100 million.
Gambling.com Group is a performance marketing company and a provider of digital marketing services active exclusively in the online gambling industry, with a principal focus on iGaming and sports betting. Through its proprietary technology platform, the company publishes a portfolio of branded websites including Gambling.com and Bookies.com. The company states that it can alternatively be described as a lead generation company or an affiliate marketing company.
The St. Helier, Jersey-based company was founded in 2006 and booked $28 million in revenue for the 12 months ended December 31, 2020. It plans to list on the Nasdaq under the symbol GAMB. Jefferies, Stifel, and Truist Securities are the joint bookrunners on the deal. No pricing terms were disclosed.
