Integral Ad Science, which provides a digital advertising measurement and verification platform, filed on Friday with the SEC to raise up to $100 million in an initial public offering.
Integral Ad Science's technology provides metrics designed to verify that digital ads are served to a real person, viewable on-screen, and appear in a brand-safe and suitable environment in the correct geography. The company is integrated with major advertising platforms including Amazon, Facebook, Google, Instagram, LinkedIn, The Trade Desk (TTD) and Twitter across all devices, including desktop, mobile, connected TV, and video. Integral Ad Science claims to use artificial intelligence and machine learning to process over 100 billion daily web transactions to provide real-time insights and analytics.
The New York, NY-based company was founded in 2009 and booked $254 million in sales for the 12 months ended March 31, 2021. It plans to list on the Nasdaq under the symbol IAS. Integral Ad Science filed confidentially on February 12, 2021. Morgan Stanley, Jefferies, Barclays, Evercore ISI, Wells Fargo Securities, BMO Capital Markets, Oppenheimer & Co., Raymond James, and Stifel are the joint bookrunners on the deal. No pricing terms were disclosed.
