Sprinklr, which provides customer experience management software for enterprises, filed on Friday with the SEC to raise up to $100 million in an initial public offering.
Sprinklr is a software platform purpose-built to help enterprises break down information silos across the customer journey, tap into an ocean of unstructured digital data, and utilize AI to create a persistent, unified view of each customer at scale. The company utilizes an effective go-to-market strategy that has enabled it to grow rapidly, attracting 1,179 customers, including more than 50% of the Fortune 100. Srinklr offers a new category of enterprise software, Unified Customer Experience Management, that enables every customer-facing function across the front office, from Customer Care to Marketing, to collaborate across internal silos, communicate across digital channels, and leverage a suite of capabilities to deliver better, more human customer experiences on one unified, AI-powered platform.
The New York, NY-based company was founded in 2009 and booked $405 million in sales for the 12 months ended April 30, 2021. It plans to list on the NYSE under the symbol CXM. Sprinklr filed confidentially on March 12, 2021. Morgan Stanley, J.P. Morgan, Citi, Barclays, and Wells Fargo Securities are the joint bookrunners on the deal. No pricing terms were disclosed.
