Zeta Global Holdings, which offers a customer data platform with automated marketing and advertising tools, filed on Monday with the SEC to raise up to $100 million in an initial public offering.
Zeta Global's Zeta Marketing Platform uses identity data to target, connect, and engage consumers across email, social media, web, chat, connected TV, video, and other channels. The company states that its marketing platform utilizes machine learning algorithms to predict consumer intent and increase engagement. Zeta serves more than 1,000 customers across various industry verticals, including 33% of the Fortune 100, and it delivered approximately 500 million ad impressions in 2020
The New York, NY-based company was founded in 2007 and booked $368 million in revenue for the 12 months ended December 31, 2020. It plans to list on the NYSE under the symbol ZETA. Zeta Global Holdings filed confidentially on March 12, 2021. It had been on our Private Company Watchlist since February 2017. Morgan Stanley, BofA Securities, Credit Suisse and Barclays are the joint bookrunners on the deal. No pricing terms were disclosed.
