The Honest Company, a non-toxic lifestyle brand of baby, skin, and household products, filed on Friday with the SEC to raise up to $100 million in an initial public offering.
The Honest Company is a health and environmentally-conscious lifestyle brand that sells a variety of products through digital verticals. Its three product categories are Diapers and Wipes, Skin and Personal Care, and Household and Wellness.
The Los Angeles, CA-based company was founded in 2012 and booked $301 million in sales for the 12 months ended December 31, 2020. It plans to list on the Nasdaq under the symbol HNST. Morgan Stanley, J.P. Morgan, Jefferies, BofA Securities, Citi, William Blair and Guggenheim Securities are the joint bookrunners on the deal. No pricing terms were disclosed.
