Onion Global, which operates a cross-border e-commerce platform for lifestyle brands in China, filed on Wednesday with the SEC to raise up to $100 million in an initial public offering.
Onion Global states that it is a next-generation lifestyle brand platform that incubates, markets, and distributes "3F brands" to young people in China and across Asia. The company currently has 4,001 brands on its platform, including 86 brand partners, that offer 23 categories of lifestyle products, including beauty products, maternal and baby products, food & beverages, fast fashion, and wellness products.
The Guangzhou, China-based company was founded in 2015 and booked $582 million in revenue for the 12 months ended December 31, 2020. It plans to list on the NYSE under the symbol OG. Onion Global filed confidentially on December 14, 2020. AMTD Global Markets, Huatai Securities, Roth Capital, Tiger Brokers and Valuable Capital are the joint bookrunners on the deal. No pricing terms were disclosed.
