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Internet marketing consultant ReachLocal sets IPO terms

May 3, 2010

ReachLocal, which provides online marketing solutions for small and medium-sized businesses, announced terms for its IPO on Monday. The Woodland Hills, CA-based company plans to raise $75 million by offering 4.2 million shares at a price range of $17-$19. At the mid-point of the proposed range, ReachLocal will command a market value of $488 million. ReachLocal, which was founded in 2003 and booked $203 million in sales last year, plans to list on the NASDAQ under the symbol RLOC. J.P. Morgan and BofA Merrill Lynch are the lead underwriters on the deal, for which timing was not disclosed.