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Chinese ad agency Charm Communications sets IPO terms

April 16, 2010

Charm Communications, a television advertising agency in China, announced terms for its IPO on Friday. The Beijing-based company plans to raise $78 million by offering 7.8 million ADSs at a price range of $9-$11. At the mid-point of the proposed range, Charm Communications will command a market value of $391 million. Charm Communications, which was founded in 2008 and booked $106 million in sales last year, plans to list on the NASDAQ under the symbol CHRM. Credit Suisse is the lead underwriter on the deal, which is expected to price the week of May 3rd.