Eyeblaster, a global provider of digital advertising campaign management solutions to advertising agencies, filed on Wednesday with the SEC to raise up to $115 million in an initial public offering. The company had originally filed to go public in March of 2008 but withdrew the following December due to market conditions. Eyeblaster, which is backed by venture firms Sycamore Technologies (34%) and Insight (23%), hopes to take advantage of the movement away from traditional channels and toward digital media through its integrated "MediaMind" platform, which helps advertisers "enhance planning, creative, delivery, measurement and optimization of digital media campaigns." The New York, NY-based company was founded in 1999 and booked $65 million in sales and $17 million in Adjusted EBITDA last year, up 2% and 47%, respectively, from 2008. J.P. Morgan and Deutsche Bank are the lead underwriters on the deal, for which pricing terms and timing were not disclosed.
