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Online retailer Vitacost.com prices IPO at $12, midpoint of the range

September 23, 2009

Vitacost.com, an online retailer of nutritional supplements and health and wellness products, raised $132 million on Wednesday by offering 11 million shares at $12, the midpoint of the $11-$13 range. Vitacost.com plans to list on the NASDAQ under the symbol "VITC". Jefferies and Oppenheimer acted as lead managers on the deal.