MediaAlpha, which provides technology-based customer acquisition services for insurance companies, filed on Monday with the SEC to raise up to $100 million in an initial public offering.
MediaAlpha uses technology and data science to help insurance carriers and distributors acquire customers. The company is one of the largest online customer acquisition channels in the property and casualty, health, and life insurance industries. Over the past two years, MediaAlpha has supported over $1 billion in transaction value with the use of its customer acquisition platform.
The Los Angeles, CA-based company was founded in 2012 and booked $480 million in revenue for the 12 months ended June 30, 2020. It plans to list on the NYSE under the symbol MAX. MediaAlpha filed confidentially on August 11, 2020. J.P. Morgan, Citi, Credit Suisse, RBC Capital Markets, Canaccord Genuity and William Blair are the joint bookrunners on the deal. No pricing terms were disclosed.
