Pinterest, the pinboard-style photo and information sharing platform, is preparing for an IPO in the coming weeks, and like another San Francisco-based IPO-to-be, Lyft (LYFT), it is a disruptive force in its market. Pinterest (PINS) has 250 million people who use its visualization capabilities instead of text searches to explore ideas, seek advice, and buy products and services across a vast array of interests such as cooking, traveling, home remodeling, hobbies, and athletics.
Pinterest derived nearly all of its $756 million in 2018 revenues from advertising and believes it can monetize the fact that its users’ individual interests usually result in purchases of products and services. With global ARPU of $3.14 in 2018, up 25%, Pinterest believes it is in the early stages of monetization.
Here are four other things you need to know about Pinterest.
