Levi Strauss & Co., the world's largest denim apparel brand, raised $623 million by offering 36.7 million shares (74% insider) at $17, above the $14 to $16 range. At pricing, the company will command a fully diluted market value of $6.9 billion and an enterprise value of $7.5 billion. Levi Strauss & Co. plans to list on the NYSE under the symbol LEVI. Goldman Sachs, J.P. Morgan, BofA Merrill Lynch, Morgan Stanley and Evercore ISI acted as lead managers on the deal.