hhgregg, which sells video products and home appliances via 79 retail stores in 8 states, priced its initial public offering of 9.4 million shares at $13, a 19% discount to the midpoint of its proposed $15 to $17 price range, on Thursday night. Of the shares sold in the offering, 5.6 million were offered from insiders, down from the planned 6.3 million under the proposed deal structure. Credit Suisse and Lehman Brothers were joint book runners on the deal. The stock is expected to begin trading on the NYSE under the ticker HGG on Friday.