The Trade Desk, which provides ad agencies with a programmatic platform for digital ads, raised the proposed deal size for its upcoming IPO on Monday.
The Ventura, CA-based company now plans to raise $79 million by offering 4.67 million shares at a price range of $16 to $18. The company had previously filed to offer 4.67 million shares at a range of $14 to $16. At the midpoint of the revised range, The Trade Desk will raise 13% more in proceeds than previously anticipated.
The Trade Desk was founded in 2009 And booked $149 million in sales for the 12 months ended June 30, 2016. It plans to list on the Nasdaq under the symbol TTD. Citi, Jefferies and RBC Capital Markets are the joint bookrunners on the deal. It is expected to price during the week of September 19, 2016.
