Gridsum Holding, which offers a platform for marketing data analytics and automated keyword bidding in China, announced terms for its IPO on Friday.
The Haidian District, Beijing, China-based company plans to raise $75 million by offering 6.5 million shares at a price range of $10.50 to $12.50. At the midpoint of the proposed range, Gridsum Holding would command a fully diluted market value of $356 million.
Gridsum Holding was founded in 2005 and booked $45 million in sales for the 12 months ended June 30, 2016. It plans to list on the Nasdaq under the symbol GSUM. Goldman Sachs (Asia) and Citi are the joint bookrunners on the deal. It is expected to price in September.
