Baozun, which partners with brands to provide e-commerce and logistics services in China, filed on Friday with the SEC to raise up to $200 million in an initial public offering.
Lead investor Alibaba (BABA) took a minority stake in January 2010.
E-commerce IPO activity has become more active recently with the US IPOs of Etsy (ETSY) and China-based WoWo (WOWO), as well as the initial filing of e-commerce solutions provider Shopify (SHOP).
The Shanghai, China-based company, which was founded in 2007 and booked $255 million in sales for the 12 months ended December 31, 2014, plans to list on the NASDAQ under the symbol BZUN. Baozun initially filed confidentially on December 18, 2014. Morgan Stanley, Credit Suisse and BofA Merrill Lynch are the joint bookrunners on the deal. No pricing terms were disclosed.
