MaxPoint Interactive, a cloud-based platform that runs targeted digital marketing campaigns to drive in-store sales, announced terms for its IPO on Monday.
The Morrisville, NC-based company plans to raise $75 million by offering 6.5 million shares at a price range of $10.50 to $12.50. At the midpoint of the proposed range, MaxPoint Interactive would command a fully diluted market value of $308 million.
2014 saw ad tech IPOs from TubeMogul (TUBE; +129%) and The Rubicon Project (RUBI; +17%).
MaxPoint Interactive, which was founded in 2006 and booked $106 million in sales for the 12 months ended December 31, 2014, plans to list on the NYSE under the symbol MXPT. Goldman Sachs, Deutsche Bank and Pacific Crest are the joint bookrunners on the deal. It is expected to price during the week of March 2, 2015.
