MaxPoint Interactive, a cloud-based platform with targeted consumer data for online marketing campaigns, filed on Tuesday with the SEC to raise up to $75 million in an initial public offering.
MaxPoint is the first technology company to file for an IPO in 85 days. 2014 ad tech IPOs included TubeMogul (TUBE; +113%) and The Rubicon Project (RUBI; -5%). The IPO candidate states that it uses Rubicon Project's ad exchange to programmatically execute digital marketing campaigns.
The Morrisville, NC-based company, which was founded in 2006 and booked $92 million in sales for the 12 months ended September 30, 2014, plans to list on the NYSE under the symbol MXPT. It initially filed confidentially on July 2, 2014. Goldman Sachs, Deutsche Bank and Pacific Crest are the joint bookrunners on the deal. No pricing terms were disclosed.
