TubeMogul, which provides a programmatic digital video ad buying platform for brand advertisers, raised $44 million by offering 6.3 million shares at $7, the low end of the revised range of $7-$8. The company had originally sought a price of $11-$13. TubeMogul plans to list on the NASDAQ under the symbol TUBE. BofA Merrill Lynch, Citi and RBC Capital Markets acted as lead managers on the deal.
