Jumei.com, China's largest online beauty products retailer, announced terms for its IPO on Tuesday. The Beijing, China-based company plans to raise $195 million by offering 9.5 million shares at a price range of $19.50 to $21.50. At the midpoint of the proposed range, it would command a fully diluted market value of $3.3 billion.
Jumei.com, which was founded in 2009 and booked $483 million in sales for the fiscal year ended December 31, 2013, plans to list on the NYSE under the symbol JMEI. Jumei initially filed confidentially on January 30, 2014. Goldman Sachs (Asia), Credit Suisse and J.P. Morgan are the joint bookrunners on the deal. It is expected to price next week.
