Jumei.com, China's largest online beauty products retailer, filed on Friday with the SEC to raise up to $400 million in an initial public offering. The Beijing, China-based company, which was founded in 2009 and booked $483 million in sales for the fiscal year ended December 31, 2013, plans to list under the symbol JMEI. Goldman Sachs (Asia), Credit Suisse and J.P. Morgan are the joint bookrunners on the deal. No pricing terms were disclosed and an exchange has not yet been chosen.