TrueCar, which publishes new car transaction data on TrueCar.com, filed on Friday with the SEC to raise up to $125 million in an initial public offering. The Santa Monica, CA-based company, which was founded in 2005 and booked $134 million in sales for the fiscal year ended December 31, 2013, plans to list on the NASDAQ under the symbol TRUE. TrueCar initially filed confidentially on February 14, 2014. Goldman Sachs and J.P. Morgan are the joint bookrunners on the deal. No pricing terms were disclosed.
