The Rubicon Project, which operates a leading digital ad exchange with the largest reach in the US, raised $102 million by offering 6.8 million shares at $15, the low end of the range of $15 to $17. The Rubicon Project plans to list on the NYSE under the symbol RUBI. The Rubicon Project initially filed confidentially on 1/16/2014. Morgan Stanley, Goldman Sachs and RBC Capital Markets acted as lead managers on the deal.
