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King Digital prices IPO at $22.50, the midpoint of the range

March 25, 2014

King Digital Entertainment, one of the largest mobile and social game developers, largely due to the wild success of Candy Crush Saga, raised $500 million by offering 22.2 million shares (30% insider) at $22.50, the midpoint of the $21-$24 range. King now commands a fully diluted market cap of $7.5 billion and an enterprise value of $6.9 billion. King’s IPO valuation makes it the third highest valued pure-play game developer in the world and its enterprise value is only 14% below Electronic Arts.