Everyday Health, which publishes health and wellness media via 25 websites and 26 mobile applications, announced terms for its IPO on Monday. The New York, NY-based company and its selling shareholders plan to raise $100 million by offering 7.15 million shares (25% insider) at a price range of $13 to $15. At the midpoint of the proposed range, Everyday Health would command a fully diluted market value of $454 million.
Everyday Health, which was founded in 2002 and booked $156 million in sales for the fiscal year ended December 31, 2013, plans to list on the NYSE under the symbol EVDY. Everyday Health initially filed confidentially on July 31, 2013. J.P. Morgan, Credit Suisse and Citi are the joint bookrunners on the deal.
