Criteo, a global online display ad retargeting company with over 4,000 clients, raised the proposed deal size for its upcoming IPO on Monday. The Paris, France-based company now plans to raise $202 million by offering 7.2 million shares at a price range of $27 to $29. The company had previously filed to offer the same number of shares at a range of $23 to $26. At the midpoint of the revised range, Criteo would raise 14% greater proceeds than previously anticipated and would command a fully diluted market cap of $1.7 billion, a 15% increase from its previously proposed market cap of $1.5 billion.
Criteo, which was founded in 2005 and booked $459 million in sales for the 12 months ended June 30, 2013, plans to list on the NASDAQ under the symbol CRTO. Criteo initially filed confidentially on May 31, 2013. J.P. Morgan, Deutsche Bank and Jefferies are the joint bookrunners on the deal. It is expected to price during the week of October 28, 2013.
