Wix.com, a cloud-based global web development platform, filed on Tuesday with the SEC to raise up to $100 million in an initial public offering. The Tel Aviv, Israel-based company, which was founded in 2006 and booked $59 million in sales for the 12 months ended June 30, 2013, plans to list on the NYSE under the symbol WIX. Wix.com initially filed confidentially on May 30, 2013. J.P. Morgan, BofA Merrill Lynch and RBC Capital Markets are the joint bookrunners on the deal. No pricing terms were disclosed.